ALEXIOS, THE SPARTAN ASSISTANT

We turned Alexa into a Spartan warrior to promote Assassin’s Creed Odyssey.

To get fans excited about Assassin’s Creed Odyssey, R/GA partnered with Amazon and created Alexios, a Spartan-themed version of Alexa. Named after the main game’s character, Alexios answers your everyday questions and also serves as an expert in-game assistant—all with the swagger of a Spartan warrior.

Awards: Cannes Lions Shortlist / Brand Activation, D&AD Wood Pencil / Media, D&AD Shortlist / Radio & Audio, One Show Merit / Radio & Audio, One Show Merit / Digital Craft, One Show Shortlist / Direct Marketing, ADC Awards/Merit, Webby Nominee, PromaxGames Awards: Gold x 2

Team: Kevin Koller, Bob Cohen, Yuriy Mikhalevskiy, Scott Steele, Kyle Tellier.

SPOILER ALERT: Find (and listen) some of the responses I wrote below.

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The limited-edition units quickly became a collectible for the game’s fans.

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Want to learn more? Download the skill on Amazon!

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