MARATHUMB CHALLENGE
Saucony challenges you to move your feet more than your feed.
Our thumbs scroll three marathons a year. So Saucony launched the Marathumb Challenge—an app that challenges you to leave your thumbs in the dust and run for a chance to win custom swag.
Role: Kyle Tellier and I joined the team after the strategy was approved by the client and helped develop and sell the creative idea. We worked on the manifesto, key visuals, activations and social.
Team: Jeff Beck (GCD), Angelo Patrona (CD), Liam Soren (CD), Apple Xenos, Dylan Lang.
Press: Ad Age editor’s pick, Contagious campaign of the week.
Awards: Clio Sports Grand x 2, Cannes Lions shortlist x 3
One of the playful lines I had in a manifesto made it to stickers, swag and even a headline about the headline.
The challenge ran worldwide.
