ALEXIOS, THE SPARTAN ASSISTANT
We turned Alexa into a Spartan warrior to promote Assassin’s Creed Odyssey.
To get fans excited about Assassin’s Creed Odyssey, R/GA partnered with Amazon and created Alexios, a Spartan-themed version of Alexa. Named after the main game’s character, Alexios answers your everyday questions and also serves as an expert in-game assistant—all with the swagger of a Spartan warrior.
Awards: Cannes Lions Shortlist / Brand Activation, D&AD Wood Pencil / Media, D&AD Shortlist / Radio & Audio, One Show Merit / Radio & Audio, One Show Merit / Digital Craft, One Show Shortlist / Direct Marketing, ADC Awards/Merit, Webby Nominee, PromaxGames Awards: Gold x 2
Team: Kevin Koller, Bob Cohen, Yuriy Mikhalevskiy, Scott Steele, Kyle Tellier.
SPOILER ALERT: Find (and listen) some of the responses I wrote below.
The limited-edition units quickly became a collectible for the game’s fans.
Want to learn more? Download the skill on Amazon!
