MARATHUMB CHALLENGE
Saucony challenges you to move your feet more than your feed.
Our thumbs scroll three marathons a year. So Saucony launched the Marathumb Challenge—an app that challenges you to leave your thumbs in the dust and run for a chance to win custom swag.
Role: Kyle Tellier and I joined the team after the strategy was sold to the client and helped develop the creative idea. We worked on the manifesto, key visuals, activations and social.
Team: Jeff Beck (GCD), Angelo Patrona (CD), Liam Soren (CD), Apple Xenos, Dylan Lang.
Press: Ad Age editor’s pick, Contagious campaign of the week.
One of the playful lines I had in the manifesto sounded like a joke, but the client was dead serious about keeping it. It made the poster, stickers and even a headline about the headline:
More updates to come as the challenge is rolling out!