ZERO OPPOSITION
The first global brand campaign for PRO Series—Logitech’s esports division.
The campaign has been running globally for over two years and helped launch quite a few bestselling products.
Our idea: Just like Logitech minimizes the weight and size of its products, esports athletes remove anything that holds them back. They both strive for ZERO OPPOSITION—nothing between you and the win.
Team: Chris Perrins (ECD), Tim Hinson (CD), Kyle Tellier, Nikita Sokolov.
Role: Lead creative team with Kyle Tellier.
LAUNCH VIDEO
We captured up-and-coming esports stars in their pursuit of becoming true G.O.A.Ts. Voiced over by Froskurinn, one of the most respected esports color casters.
LONG-FORM COPY POSTERS
SHORT-FORM
CONTENT SERIES: #ZEROFICTION
As part of our ZERO OPPOSITION campaign, we pitched a content series featuring leading esports players. The series, named #ZeroFiction, is now being made by our partners at DDB Prague.
More on Zero Fiction: WATCH
DOCU-STYLE: PRODUCT LAUNCH
We made this docu-style video to launch PRO X Superlight—the lightest mouse esports has ever seen. A must for the world’s best players who strive to remove everything in their way. So we asked them about their pursuit.
PRO X SUPERLIGHT: PRODUCT VIDEO
We introduced PRO X Superlight with our brand new look and feel. Starting with the old dark colors, we then switch to our hyper-minimal white space where nothing limits you from playing at your best.
